What is Online Reputation Management (ORM)?
Online Reputation Management (ORM) refers to the process of monitoring, analyzing, and influencing your online presence and reputation. It involves managing your online reputation on various platforms such as search engines, social media, review sites, and other online platforms. ORM is essential for businesses as it helps them maintain a positive online reputation, attract new customers, and retain existing ones.
Did you know 85% customers don’t trust reviews which is more than three month’s old, and just about 40% only look at reviews from the last two weeks.
What is the the benefits of more Google business reviews?
Getting Google reviews for your business can be a fast and effortless task, but the rewards are long-lasting.
The greater the number of people who leave a Google review for your business, the more you can achieve in terms of your business goals.
If you haven’t been giving importance to Google business reviews, it’s time to shift your focus and prioritise them in your local marketing plan. Here are some facts and statistics to support this idea:
- More reviews leads to more leads
Were you aware that 88% of consumers consider online reviews to be as trustworthy as personal recommendations? By accumulating reviews, you increase the chances that a Google user will interact with your business after discovering it.
- Get More reviews leads to more leads
Before making purchasing decisions, consumers tend to research and go through reviews. In fact, they usually read at least 10 reviews before feeling assured enough to finalise their decision.
The higher the number of customer reviews your business has on Google, the greater the probability of a purchase being made.
- Gain Higher Reviews, Higher Ranks
Google recognises and rewards businesses that have a good number of positive reviews. In fact, Google itself has confirmed that customer reviews are a crucial factor in determining local SEO rankings.
- Highest Reviews, Lower Costs
There are no fees to leave reviews or to respond to them. Positive endorsements for your business on your Business Profile serve as free Google advertising for your business on the world’s most trusted platform.
What is Online Reputation Management?
The key focus of online reputation management, or ORM, is to create a positive impact of a brand or business.
Every activity a brand involves in should be well and managed to help shape the opinions of past or existing and future customers, ultimately making your brand or business appear to be reliable and trustworthy
Why is Reputation Management Important?
Many companies tend to neglect reputation management until after they have suffered damage, even though it should be a continuous effort in establishing a strong online brand.
How do we change the Narative?
It can be extremely difficult to restore a damaged online reputation.
A negative experience with your business can deter a customer from returning, and if they leave a negative review on platforms like Google or Facebook, your sales can take a hit.
Failure to actively monitor your brand’s online presence may result in missed opportunities to address negative perceptions before they become entrenched.
According to a 2022 Khoros report, 83% of customers are more likely to remain loyal to brands that address and resolve their complaints. Taking swift action not only helps attract new customers, but also retains existing customers who may have had negative experiences.
How are you prepared to understand your customers?
If you’re not monitoring the online conversations surrounding your brand, you may end up wasting millions on new marketing campaigns that fail to address more pressing concerns.
This could result in your messaging seeming insensitive or even insulting, rather than making a positive impact as intended.
It’s crucial to have a finger on the pulse of customer feedback to ensure that your marketing efforts are aligned with the needs and perceptions of your target audience.
How to be ahead of business?
It’s important to remember that your online reputation can have lasting impacts forever. Many businesses and individuals have learned this lesson the hard way.
Without effective online reputation management, it’s easy to end up in a lose-lose situation.
However, proactive measures can help you maintain control of your brand’s narrative in search results and anticipate and address potential issues before they become major problems.